As an Associate Editor at Lonny, I pitched and delivered on content featuring design news, emerging designers, and design-worthy destinations. I also managed Lonny’s social media, producing behind-the-scenes content specifically for IG (ex: New York Design Week, ICFF, The Proper, Windy Chien’s studio, The Assembly SF, Timber Cove, Hotel San Cristobal).
As Audience Development Lead at Lonny, I developed and executed on social strategy, brand partnerships, influencer partnerships, and content production (photography, videos, and creative briefs/direction). While managing Lonny’s IG, I grew our audience by 50% and engagement by 20%.
Below are images from artist studio tours and interviews. The Context also hosts panels and art shows. Our biggest event yet, EVERYONE IS A CREATIVE, featured four female industry leaders (Shavone Charles, Serena Dugan, Mary Finlayson, and Jeanine Celeste Pang) and an actionable conversation on getting in touch with creativity and pursuing creative ideas and goals. We also featured artwork from 20+ female artists. This event took place at The Assembly. 100+ guests attended.
Writing samples from ManRepeller, Lonny, and The Context:
With a background in the retail/fashion, (Neiman Marcus, Everlane, DVF, Hotline Showroom, Launch Showroom), my interest in and passion for this industry is a constant. I’m always looking for new designers and enjoy scouting/photographing new finds. A few examples below.
While at NM, I contributed to the marketing and editorial teams along with being an Assistant Buyer. Below are a few examples of written pieces/original photography.
As a PR/VIP Intern at DVF, I managed editorial send-outs and aided in the planning and execution of the Spring/Summer '15 Fashion Show.
During that time, I created a portfolio to recap the experience. Link here.
WFU Style (@wfustyle, wfustyle.com) is an editorial club I created during my sophomore year at Wake Forest University. As a student interested in fashion and art, I felt the campus needed an editorial club. Flyers and informational events spread word about the club, and after bringing together a group of content-creating enthusiasts, WFU Style became a great place for students to foster their writing, photography, and artistic skills outside of the classroom. WFU Style collaborates with local Winston Salem restaurants and shops to partner on events.
The vision of WFU Style is to encourage creativity, build community, and bring together individuals interested in the arts, whether or not that is their chosen major.